The Bowery: Trendy New York Fashion in an Iconic Neighborhood


The Bowery used to be known for its graffiti and punk rockers—a flavor of New York fashion to be sure—but in terms of actual shopping, the street featured more lighting and restaurant supply outlets than clothing stores. These days, however, the Bowery is bursting with upscale shops that spill over into the surrounding streets, many of which cater to the high-end male shopper.

The New Museum of Contemporary Art

The New Museum Store starts your day of shopping with the perfect place to buy gifts. Take a stroll through the New Museum of Contemporary Art to get in the appropriately artful mood, then check out the uber-trendy designer gadgets and carefully curated art books in the store. There’s just something cool about a tote bag that says “Don’t Touch My Stuff,” or a pen made out of a bullet.

Blue & Cream

Back outside, head north on Bowery ’til you hit First Avenue, where Blue & Cream is tucked into the side of a sleek modern condo. This store brings in not only the hottest designers, but their most coveted pieces. Alongside house brand items, you can find big name shoes, blazers, and straw hats. It’s the perfect stop for finding that extra something to make your outfit date-night ready.

Billy Reid

Cross Bowery at Bond Street to get to Billy Reid, dubbed by The New York Times as “dressy-casual whiskey-soaked style.” The antebellum interior offers up two floors of Oxford cloth shirts, corduroy jackets, and sturdy leather bags, whimsically displayed in and among dark wood apothecary cabinets, a fainting couch, and even a stuffed deer’s head. The meticulous construction evident in every article of clothing stands out at Billy Reid—as does the delightful little bar by the fitting rooms.

John Varvatos

A few steps north and across the street is John Varvatos. As a self-proclaimed “rock ‘n’ roll designer,” Varvatos chose to move into the former CBGB nightclub. He decided to preserve some of its history, lining a wall with band fliers and signs of yesteryear, and selling vintage vinyl and audio equipment. Of course, his signature line of high-end menswear is here, too.

Gemma Trattoria

Finally, time for an afternoon break at Gemma Trattoria, the Bowery Hotel’s stylish eatery. There’s something for whatever you’re craving, whether that’s an appetizer of black mission figs with prosciutto and goat cheese, or a Regalo Verde cocktail (featuring jalapeno tequila)—or both. This cozy, candle-lit interior is the perfect place to congratulate yourself on your stylish New York fashion purchases.

  • Blue&Cream

    1 E 1 St, New York, NY 10003, USA

    (212) 533-3088

  • Billy Reid

    54 Bond St, New York, NY 10012

    (212) 598-9355

  • John Varvatos

    315 Bowery

    (212) 358-0315

  • Gemma at Bowery Hotel

    335 Bowery

    (212) 505-9100

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