Soho, the art-laden district of NYC, was once home to the city’s most influential galleries and creative individuals. Previously famous for the lofts they would occupy, shopping in Soho has become the new claim to fame. With its lofts-turned-storefronts, distinctly marked by the cast iron fire escapes that edge the outer linings of almost every block, the newly transformed neighborhood is guaranteed to be the final stop in your search for the most trendy store in the city.
MoMa Design Store
The MoMa Design Store is like the Apple Store of home furnishings and tchotchkes. The contemporary design employs a wide variety of stylistic touches, making sure no corner of the store ever feels like another. From hardwood to linoleum to exposed brick, the MoMa Design Store is cutting edge and feels distinctly like the upscale New York you’ve fallen in love with. For both adults and kids, this trendy store is prime shopping in Soho and stocks edgy design products. From fashion-forward lounge chairs to glass teakettles to multicolored crystal necklaces, the impressive collection of accessories, kitchenware, and gadgets makes the MoMa Design Store one of the best shops in the area.
Walk through the dark hickory doorway and you’ll find a different world waiting for you inside. A far cry from the two-toned exterior of the whitewashed building, Kirna Zabete is a fashionista’s dream come true—this trendy boutique stocks some of the most coveted designer wear in the city. Every inch of the store has been designed with purpose, from the black-and-white striped floor to the juxtaposed assortment of high-end handbags that line the expansive cream walls. “Always be yourself,” the neon purple sign reads, “Unless you can be a unicorn. Then always be a unicorn.”
Madonna & Co
Inside the concrete walls on the corner of Lafayette St. and Jersey St. lies Madonna & Co, a modern women’s boutique with a vintage spin. The distinct M&C style is indicated in the decorum—the two-toned interior is chic, with intricate furniture and beautiful hardwood floors to top it all off. It’s modish and in vogue with just a hint of the timeless. Come to Madonna & Co to create unique looks that touch upon the latest fashion trends. From their collection of original pieces and vintage items sourced from around the world, this trendy store should be on your list when shopping in Soho.
International ladies, look no further than Babel Fair. With eyes set on various fashion-forward cities around Europe, Asia, and South America, Erica Kiang and her team stock global, of-the-moment labels on a constantly rotating basis. Step into this beautifully minimalist showroom, complete with bare white walls and a varnished white floor, and embrace a fusion of trends from all over the world. A single corner of the ceiling is adorned with Brooklyn-esque line paintings of iconic landmarks from Italy, London, Sydney, and Japan; one look inside and you know that Babel Fair is going to be dressing your inner (and outer) diva tomorrow morning.
American Two Shot
American Two Shot is half coffee shop, half boutique indie-label clothing warehouse, but you won’t be working on your laptop inside this cafe. Bespoke wood paneling lines the counters and the floors, and the industrial-chic showroom is indicative of something more than just fashion—it represents a lifestyle. American Two Shot is known to host late-night readings, shows, and parties, so dress to impress before stepping foot inside this Soho boutique. Then grab an espresso, and browse the latest collections well into the evening.