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The “Text Less, Write More” sign at the entrance to Pulp, an upscale stationary store dedicated to the art of the letter, says it all. Sending a handwritten card instead of posting a Facebook message can bring you closer to your friends and family, who will appreciate the personal touch in a world of pixels. So grab a few pals, head to this charming boutique on South La Brea, and make a pact to communicate with one another in style. With cards that could double as fine art and elegant hand-printed paper imported from India, a simple note to congratulate your friend’s sister on graduating from college takes on deeper meaning, and will probably end up in a scrapbook or keepsake box for years to come. Once you’ve rediscovered the lost art of sending personal cards and letters—and seen how much people appreciate them—you can take it to the next level by sharing some of the gifts and quirky knickknacks on offer, from books of poetry to a “Fortune-Folio” where all of the wisdom from your beloved aunt’s Chinese takeout can find a permanent home. Once you’re out the door with your goodies, don’t be surprised if you find yourself looking for excuses to return. Suddenly, even life’s smallest milestones will call for a handwritten message.

Pulp

452 S. La Brea Ave. Los Angeles CA 90036

(323) 937-3505

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