Shopping on Melrose Avenue in Los Angeles makes you feel like you’ve stepped into the spotlight on the world’s stage. With dozens of cool storefronts and outdoor patios lining several blocks, all eyes will be on you as you layer on the looks and transform into an international icon. So head out early, soak up the sun, and bring lots of friends. This street is jam-packed with the most colorful and eye-popping window displays you’ve ever seen. And the people who walk these blocks are works of art themselves, with their tattoos, piercings, and no-holds-barred style. It has all the makings for a shopping spree you’ll never forget.
Act the Part
Dress to impress for this special day, since looking the part is just as important and walking the walk. Start your excursion by strutting into one of Melrose Avenue’s luxurious high-end flagship stores. They won’t be crowded with people and products piled everywhere—they’re all about presentation and prestige. The employees know how to pamper the right customers, so keep your chin up, and take advantage of every amenity, like drinks and sweets. Show interest in the most expensive item in the store without blinking, and watch as they scurry to satisfy your every whim. You might even see a celebrity or two on a private shopping session, but try to hide your excitement (and revel with friends later).
Get Boutique Chic
At each boutique, tell the associates how you like to roll, and they will rock your world. Slip on an Alexander McQueen ready-to-wear Satin Slash Sleeve Dress, so light and smooth on your skin it’s almost moisturizing. Wrap yourself in an elegant and colorfully patterned Diane von Furstenberg silk maxi dress and show your friends your best supermodel swagger. Explore a cutting-edge ensemble at Vivienne Westwood—like something from her Anglomania collection—and you’ll be ready for the pages of Vogue. Don’t forget to snarl for the camera. On Melrose Avenue, the fashion is fierce.
Take It Easy
Looking like a million bucks is great, but sometimes you just wanna lounge in some hip casual wear. One of the more memorable, quirky places on Melrose is Johnny Cupcakes. You won’t find pastries at this joint—it’s filled with t-shirts, stickers, and accessories featuring its infamous cupcake and crossbones logo and red-cheeked chubby boy mascot. The interior design is smoking with creativity—literally—as steam sprays out of the walls, which are lined with little ovens. For more interesting tees, head across the street to Loyal Army Clothing. They’ve got tons of shirts, hoodies, and bags adorned with cute cartoon graphics with funny sayings. Whether your a fan of baby ninjas, talking cucumbers, or cartoon porcupines striking up a friendship with a cactus, they’ve got something for everyone.
Top It Off
Stop by Blu Jam Café for a kale and bacon salad and a French press of single origin, sit out on the patio, and people-watch for a while. After you’ve replenished your energy, complete your day—and your ensemble—at Hollywood Hatters, where you can try on as many hats as your heart desires. You can wrangle some cattle in a sand-colored Stetson, croon with the Rat Pack in an old-school fedora, or throw down some rhymes in a Kangol cap. This is Hollywood: you can be whatever you want. On Melrose Avenue, the possibilities are limitless.