Outlets, Vintage Stores, and Bazaars: Rewriting the Concept of Shopping in São Paulo


The growing number of outlets, vintage stores, and bazaars in São Paulo have found themselves legions of fans in the city, and it is fast becoming impossible to resist exploring their eclectic selection of clothing in the hunt for the perfect outfit. But if this sounds like merely a cheap way of boosting your wardrobe, think again! These exciting stores offer classic models, major labels, and limited edition designs in a city where “exclusivity” is the new buzz word when it comes to shopping.

For the personal stylist Marcele Goes, making the rounds through the various outlets and bazaars in São Paulo is essential because, “not only does it allow you to find quirky clothing and accessories, but you also learn a lot about fashion.” Quite often these stores sort their collections according to color, size, style, and even decade, so you can find exactly what you’re looking for.

São Paulo bloggers, specializing in fashion, have dedicated themselves to helping readers discover the many hidden gems found in these stores. Shunning the traditional mall experience in favor of a more rough-and-ready aesthetic, the attraction of heading to an outlet, vintage store, or bazaar is that it encourages you to be creative in your search, while challenging your concept of shopping and keeping you guessing.

Brazilian entrepreneurs Camilo Sabbagh and Jair Mercanzini have opened a new space on Rua Oscar Freire in the heart of São Paulo’s luxury shopping zone, selling a range of designer labels. Their creation, known as Mercadinho Chic (Chic Market), brings together an ever-changing line up of independent stores selling everything from clothes to makeup and bijoux. Their web page on Foursquare is frequented by fans eagerly awaiting the next line up of exciting brands to discover.

Another initiative that follows this trend is Catarina Fashion Outlet, located in São Roque (about 40 miles from São Paulo), which brings together some of the most coveted designer labels, such as Armani, Calvin Klein, Hugo Boss, Michael Kors, and many more. Q! Bazar has been at the Jockey Club for more than 15 years, but its growing popularity means that it will soon be moving to a new 30,000m² space in Jundiaí (35 miles from São Paulo), where it will continue to offer some of the biggest names in Brazilian fashion. At Q! you’re sure to find a unique souvenir that will be the envy of your friends.

Mercadinho Chic

720 Rua Oscar Freire São Paulo SP 01426

11 3088-2348

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