Shopping in the Golden Triangle: The Ultimate Luxury District


Spend a day in the heart of the world’s fashion capital, shopping in the golden triangle of three streets devoted to the major fashion designers to experience a world of exclusive luxury, charm, and sensations. For a perfect day of shopping in Paris, start at Avenue Montaigne in the 8th arrondissement at the store founded by the great Coco Chanel, who liberated fashion for Parisian women. Discover the essential Boy handbag and Marilyn Monroe’s favorite perfume, Chanel No. 5. Decorated in golden hues with couches that echo the motifs of the timeless Chanel tweed jacket, the boutique offers a warm, distinguished welcome.

Continue your shopping trip in the sparkling setting of Dior and take your time trying on the outrageously glamorous evening dresses. The fragrance section, designed like a boudoir, is a real visual treat. A video screen is installed in place of one of the mirrors, offering a visual of the heady scents. Let your eyes feast on some of the other works embedded in the interior windows of this magical setting, a place Christian Dior instantly fell in love with. In 1947, he came to an agreement with the bistro across the street to let his models eat for free.

Why not follow their lead, and enjoy a gourmet tête-à-tête in the Galerie des Gobelins at the Hotel Plaza Athénée (25, Avenue Montaigne). You are lulled by the harpist playing film classics and French songs, as you savor the delightful tastes in this haven of tranquility. Give in to the temptations of the Religieuse, a salted butter caramel pastry that adds an unforgettable flavor to your shopping afternoon in Paris. In winter, a seat opposite the ivy-covered interior courtyard gives a fantastic view of the best skating rink in the city. Don’t miss the collection of autographs of former residents of the hotel, like Lauren Bacall or Yves Saint Laurent.

But now it’s time to get back to the shopping in the golden triangle! Why not treat yourself to a leather handbag designed by Sofia Coppola or a pair of high heels in the brand new Louis Vuitton store. You can also choose from briefcases, suitcases, and vanity cases to store all your accessories. At Stefano Ricci, on Avenue Georges V, men will adore the silk shirts in their varnished wood boxes. Or to make the day even more perfect, how about a diamond-set watch from Bulgari?

After a delicious break at the Maison du Chocolat at 52, Rue François 1er, followed by a visit to the private townhouse of the couturier Pierre Balmain (No. 44), let yourself be captivated by the fragrances and sheer dresses of Nina Ricci. Men can perfect their elegant look with some shoes from the Dior Homme boutique, which takes you into Place François 1er, with its fountain surrounded by shrubs and beautiful stone buildings. A little further on, at the end of the golden triangle, you will catch a glimpse of the Eiffel Tower, its golden silhouette soaring majestically skywards. It’s the perfect view to end your day.


51 Avenue Montaigne Paris IDF 75009

+33 1 44 50 73 00

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