Trends may come and go, but luxury never changes. Wrapped in dark oak walls and illuminated by crystal chandeliers, Simpson’s in the Strand is a seamlessly elegant spot to celebrate your anniversary or special occasion. From the moment the maitre d’ takes your name to the second one of the suited waiters drapes a napkin across your lap, Simpson’s oozes timeless finery. No wonder, then, that this is one of London’s oldest traditional English restaurants, which began as a smoking room in 1828 and soon became famous for its impeccable roast meats. All these years later, there you are with your sweetheart, taking it in. There’s little need to lift a finger. Everything you want is instantly delivered, allowing you and your darling to recall fond memories at ease. Piano music drifts across the hall, rising above the din of forks and knives clinking against fine china and murmurs from the fur- and diamond-bedecked diners. Turn your attention to the figures in toques and chefs coats pushing silver-domed trays throughout the space. Simpson’s roast beef is no ordinary affair—this is the birthplace of tableside carving after all. Sit back as your carver shaves off a delicate slice of the 28-day dry aged Scottish beef, buttressed with a mound of horseradish, and topped with jus ladled right from the serving trolley. Don’t be offended if your sweetheart tries to sneak a little slice from your plate. Even if they’re trying to eat light, Simpson’s roast beef begs to be tasted. Make sure to slip your carver a small tip after you’ve been served – traditional service does go both ways. Linger a while before collecting your coats as your coffee cups and petit four plates are cleared. Every part of Simpson’s is worth savoring.

Simpson's in the Strand

100 Strand London WC2R 0EW

44 20 7836 9112

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