Get Your 40 Winks: An Unexpected Boutique Hotel Experience


Stepping inside 40 Winks is like walking into Narnia, and the world that awaits you behind its 300-year-old East London door, is a magical and mystical one. If you are looking for a holiday destination with a difference, then look no further, as this beautiful boutique hotel offers both exquisite design and unusual charm.

Located on Mile End Road, in a hip and trendy area of London, 40 Winks is the perfect base for a city break as it is close to Brick Lane, Shoreditch, and Spitalfields market, with great access to public transport. There is plenty to see and do in this part of London, and all the above locations are famed for their excellent shops, restaurants, bars, art galleries, and eclectic markets.

You open the unassuming black door and step into a mysterious and dramatically lit corridor, where you’re asked to swap your shoes for slippers by 40 Winks very own elfin owner and designer, David Carter. The corridor’s dark design lures you further inside and on your right you spot an intriguing, opium-den-style living room. The luscious oriental theme whisks you away to the Far East and the bone-like mirrors, eccentric collection of umbrellas, and golden wall panels are just some of the incredible focal points in the room. Heading downstairs for a cup of tea is a must, and the kitchen is the perfect romantic location to start your stay. Marvel at the intricate tromp-l’oeil wall paintings and browse Mr Carter’s fireplace collection of pompoms, fashion week invites, and much, much more.

Wandering through the rest of the hotel, you find a drum that was once used by the Beatles in the music room. And, as you look out the window, you couldn’t feel further from the hustle and bustle of the city outside. Next you explore the garden, where you can easily imagine spending balmy summer evenings, sitting amongst the leafy greens, sipping on a cup of tea or a refreshing cocktail. You chat with Mr Carter, and he tells you a wonderful anecdote from one of his many trips abroad. You feel truly welcome here.

With just two guest bedrooms, 40 Winks is almost certainly one of the smallest luxury hotels in the world, which will make your stay all the more personal. Choose from a single or a double bedroom, both exquisitely designed by the enchanting and charismatic hotelier himself. Each bedroom offers the perfect place for a good nights kip and when you wake up under the 520-thread count Egyptian sheets, getting out of bed can be a struggle!

40 Winks prides itself on being different, and guests can expect plenty of events and activities to keep them busy. Tonight it’s “Bedtime Story Night,” so put on your most glamorous nightwear, nibble on smoke salmon sandwiches, and allow yourself to be mesmerized by tales of discovery and magic. And when you flop into bed at the end of the night, you are sure to have beautiful dreams of lands far, far away and memories to hold on to for many years to come.

  • 40 Winks

    109 Mile End Road, London E1 4UJ

    +44 20 7790 0259

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