Floris: A Sensory Shopping Experience


Of all the senses, the sense of smell is most strongly tied to memory. The faintest whiff of freshly-cut grass, a box of crayons, or a favorite perfume is often enough to transport us to another time and place. That’s why you’ll never forget your first trip to Floris, a luxury fragrance shop on London’s ever-upscale Jermyn Street. So make a day date of it and take your sweetheart to this olfactory paradise and you’ll leave with souvenirs guaranteed to remind you of your day together. Looking more like an aromatic apothecary than a 300-year-old perfumery, the walls of Floris are lined with bottles, some sporting old fashioned atomizer squeeze bulbs and others with contemporary pump tops. Even if you’re a seasoned spritzer, take advantage of the knowledgeable staff, all of whom are well-versed in the bases and notes that comprise the different scents. The gentleman may wish to sample amber aromas rich with vanilla notes, or perhaps join the elite company of Sir Winston Churchill, who favored the Special No. 127, bursting with notes of bergamot, orange, and lavender. The lady, meanwhile, can treat herself to the truly elite experience of creating her own signature scent. The shop’s own perfumer will guide her through the fun process of making a unique perfume on-site, even preserving the formula for future visits. Once you’ve checked out, apply a few drops of your respective new scents–taking care not to overdo it, of course–and take a stroll through nearby St. James Square. It’s a fitting end to a day of sensory pleasures.


89 Jermyn St London SW1Y 6JH

44 20 7930 2885

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